During the busiest retail season of the year, there is a possibility that Social Media influencers may be on the wrong side of the law. The FTC has issued a guideline detailing the legislative specifics of influencer endorsements and laws pertaining to them. There are specific procedures that must be followed when posting or listing a product or service. The FTC guidance details the appropriate steps to ensure influencer compliance. A comprehensive checklist and new videos help prevent influencers from any illegal endorsement action.
Key Takeaways:
- The FTC has issued guidance for proper handling of sponsorship for social media influencers.
- The document details which disclosures need made, and clarifies the use of terms and tone.
- Influencers have specific laws and legislation they are required to use for endorsements, and the FTC can be used as a refresher.
“With the online shopping season in full swing, the FTC decided that online retailers might benefit from a reminder as to the dos and don’ts for social media influencers.”