After eight years, Michael Jordan has finally won a trademark battle. The Supreme Court of China settled in his favor against Qiaodian Sports, which tried to trademark “Qiaodian and Device” before Michael Jordan filed to have it canceled. Part of the dispute rested on the idea of recognizable portraits, as the logo has a silhouette of a basketball player whom Michael Jordan claimed was based on him. Since the court decided in his favor, that can affect how other similar cases play out in the future.

Key Takeaways:

  • A Chinese court has sided with Michael Jordan in a long battle over trademarks.
  • The dispute was over the trademark “Qiaodian and Device” held by Qiaodian Sports, which Michael Jordan disputed.
  • One of the factors was due to a silhouette of a basketball player, which might lead to similar rulings in other cases.

“The China National Intellectual Property Office (CNIPA) must now reexamine the trademark in light of the Court’s ruling.”

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